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[802SEC] RE: [802SEC] RE: [802SEC] On the use of press releases in general [Was: Motion to approve 802.22 press release]



John,

IEEE distributes such press releases widely to the trade and business press.

Regards,
Carl
 

> -----Original Message-----
> From: owner-stds-802-sec@listserv.ieee.org 
> [mailto:owner-stds-802-sec@listserv.ieee.org] On Behalf Of 
> John Hawkins
> Sent: Thursday, March 30, 2006 12:13 PM
> To: Rigsbee, Everett O; EC Reflector 802
> Subject: [802SEC] RE: [802SEC] On the use of press releases 
> in general [Was: Motion to approve 802.22 press release]
> 
> Totally agree with you Buzz that we need to find ways to get standards
> activities in front of our execs. Couldn't have said it better myself.
> 
> But I don't think a press release accomplishes this. In fact, you make
> my point for me. If the intended audience is "the folks who read the
> news and might be interested" and if we want to "attract and maintain
> their interest" then we need to do something other than a 
> press release.
> That is unless the target execs are in the habit of surfing 
> to the IEEE
> website and reading the press releases there. That's the only affect
> these releases will have unless they constitute "real" news 
> and a trade
> publication or online journal picks them up. If they do, the news may
> have a snowball's chance of being read by one of those 
> targeted execs. 
> 
> My (fairly narrow) point is that the more "non-real" news we 
> put out in
> these press releases, the less likely the "real" news will 
> get picked up
> when it does transpire.
> 
> j
> 
> -----Original Message-----
> From: Rigsbee, Everett O [mailto:everett.o.rigsbee@boeing.com] 
> Sent: Wednesday, March 29, 2006 7:48 PM
> To: Hawkins, John [WWP1:1847:EXCH]; EC Reflector 802
> Subject: RE: [802SEC] On the use of press releases in general [Was:
> Motion to approve 802.22 press release]
> 
> 
> John,  I think you may be a bit off base on this one.  The audience is
> not the press at all; it's the folks who read the news and 
> who might be
> interested in this technology for their application.  But to 
> attract and
> maintain their interest you have to get and hold onto their attention.
> Most of our execs here at Boeing don't take any standards work very
> seriously unless they see reports about it in the press, particularly
> some articles that point out the potential applications and that real
> progress towards real products is being achieved.  I have 
> been trying to
> get some folks here in Boeing to pay attention to 802.22 but have had
> difficulty because no one has seen much about it in the 
> press.  So what
> Carl is trying to do is exactly what is needed: to get the 
> word out that
> 802.22 is something real that will have important future applications,
> and that will be here in the not too distant future so start paying
> attention.  
> 
> So I have to vote enthusiastically to approve this press release and I
> hope to see more news of Major Milestones as they happen.  If 
> we waited
> until we had completed standards to publicize them most would die from
> neglect and lack of interest before they ever got there, and 
> there would
> be almost no market for such products to appeal to.  To do effective
> standards work you do have to be able to surf the technology 
> hype cycles
> that they tend to ride on.  
> 
> So Hang Ten, Carl !!!     :-)   
> 
> Thanx,  Buzz
> Dr. Everett O. (Buzz) Rigsbee
> Boeing IT - SSG
> PO Box 3707, M/S: 7M-FM
> Seattle, WA  98124-2207
> (425) 865-2443    Fx: (425) 865-6721
> Cell: (425) 417-1022
> everett.o.rigsbee@boeing.com
> 
> 
> 
> -----Original Message-----
> From: John Hawkins [mailto:jhawkins@NORTEL.COM]
> Sent: Wednesday, March 29, 2006 2:44 PM
> To: EC Reflector 802
> Subject: [802SEC] On the use of press releases in general [Was: Motion
> to approve 802.22 press release]
> 
> 
> Given the recent rash of press release approval requests, I 
> wonder if we
> aren't "lowering the bar" a bit on what constitutes "news" i.e. press
> release-worthy items.
> 
> Carl and team have worked hard to get this far, and I'm not trying to
> minimize that fact. (Same goes for Steve and Stuart whose recent
> releases were approved). But as a marketing practitioner, I 
> know that if
> you crow too often, the audience (usually the press) stops paying
> attention to you. Maybe I'm all wet and garnering press 
> attention is not
> the goal in this case. Maybe the goal is to simply timestamp what we
> believe are important milestones. 
> 
> But even so, I think we should agree ahead of time on a 
> practice (dare I
> say "policy"?) of what types of events constitute worthy 
> "news triggers"
> for an official release. I'd propose that new project approvals,
> forwarding drafts to sponsor, standards approvals, etc... make the
> grade.
> 
> Am I off base here?
> 
> john
> 
> 
> -----Original Message-----
> From: owner-stds-802-sec@LISTSERV.IEEE.ORG
> [mailto:owner-stds-802-sec@LISTSERV.IEEE.ORG] On Behalf Of Carl R.
> Stevenson
> Sent: Wednesday, March 29, 2006 5:26 PM
> To: 'Paul Nikolich'; 'EC Reflector 802'
> Subject: [802SEC] RE: [802SEC] Motion to approve 802.22 press release
> 
> Paul,
> 
> Already done (reviewed, edited, and approved by Karen McCabe)... 
> 
> I guess you missed my statement to that effect in my motion message -
> but I know you've been busy today.
> 
> I think the text is clean and factual, but will, of course be open to
> comments from my EC colleagues.
> 
> Can I start the ballot?
> 
> Regards,
> Carl
> 
> 
> > -----Original Message-----
> > From: Paul Nikolich [mailto:paul.nikolich@att.net]
> > Sent: Wednesday, March 29, 2006 5:16 PM
> > To: wk3c@WK3C.COM; EC Reflector 802
> > Subject: Re: [802SEC] Motion to approve 802.22 press release
> > 
> > Carl,
> > 
> > Before you start the ballot, please have Karen McCabe review the
> > release and make all necessary editorial edits to ensure it 
> conforms 
> > to the style she would like to have.  You may also want to collect 
> > some editorial comments from your EC colleagues and fold 
> them into the
> 
> > text prior to EC ballot.
> > That being said, I will delegate the conduct of the ballot to you
> > Carl.
> > 
> > Regards,
> > 
> > --Paul Nikolich
> > 
> > 
> > ----- Original Message -----
> > From: "Carl R. Stevenson" <wk3c@WK3C.COM>
> > To: "EC Reflector 802" <stds-802-SEC@IEEE.ORG>
> > Sent: Wednesday, March 29, 2006 4:54 PM
> > Subject: [802SEC] Motion to approve 802.22 press release
> > 
> > 
> > > Move: That the EC approve the release of the attached press
> > release on
> > > 802.22's progress.  (The attached draft has already been
> > reviewed and
> > > approved by IEEE (Karen McCabe).)
> > >
> > > Moved: Stevenson
> > > Second: Shellhammer  (Dr. Shellhammer has read the document
> > and agreed to
> > > 2nd my motion.)
> > >
> > > I request an EC e-mail ballot starting ASAP and running for
> > 10 days, or
> > > until all EC members have voted, whichever comes first.  If
> > Paul should
> > > choose to delegate the conduct of this ballot to me, I will
> > be happy to
> > > accept the task.
> > >
> > > Informational - this DRAFT press release accurately states
> > the current
> > > status r 802.22 and points to the significant progress that
> > 802.22 has
> > > achieved by going from 10 initial proposals to a single
> > merged proposal
> > > between November 2005 and March 2006.  I think that,
> > coupled with Stuart's
> > > press release indicating similar movement towards consensus
> > in one of his
> > > TGs, it is important to give 802 some positive press rather
> > than simply
> > > allowing them to feed on the occasional contentious 
> deadlock as has,
> 
> > > unfortunately, been the case in the past.
> > >
> > > Regards,
> > > Carl
> > >
> > >
> > > ----------
> > > This email is sent from the 802 Executive Committee email
> > reflector.  This
> > > list is maintained by Listserv.
> > > 
> > 
> > 
> > 
> 
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